:root {
  --navy-980: #050914;
  --navy-950: #081022;
  --navy-920: #0d1733;
  --navy-900: #111c3d;
  --paper: #ffffff;
  --paper-soft: #f3f6fb;
  --paper-line: #dde4f0;
  --ink: #0d1733;
  --ink-soft: #46536f;
  --ink-softest: #6f7b95;
  --white-ink: #f6f8ff;
  --white-soft: #c6d0e6;
  --white-line: rgba(255, 255, 255, 0.12);
  --magenta: #ff4aa2;
  --orange: #ff8a2a;
  --cyan: #62e0d6;
  --green: #22c55e;
  --shadow-dark: 0 24px 60px rgba(1, 5, 19, 0.28);
  --shadow-light: 0 18px 42px rgba(10, 21, 45, 0.08);
  --radius-xl: 32px;
  --radius-lg: 24px;
  --radius-md: 18px;
  --radius-sm: 14px;
  --content: 1140px;
  --gutter: clamp(16px, 3.2vw, 44px);
  --header-height: 88px;
  --ease: 260ms cubic-bezier(.2,.8,.2,1);
  --title-font: "Montserrat", "Segoe UI", sans-serif;
  --body-font: "Montserrat", "Segoe UI", sans-serif;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
  scroll-padding-top: calc(var(--header-height) + 16px);
}

body {
  margin: 0;
  min-width: 320px;
  font-family: var(--body-font);
  color: var(--ink);
  background:
    radial-gradient(circle at 14% 10%, rgba(255, 74, 162, 0.14), transparent 18rem),
    radial-gradient(circle at 86% 7%, rgba(255, 138, 42, 0.16), transparent 20rem),
    linear-gradient(180deg, #060a16 0%, #091125 30%, #0b132b 100%);
  line-height: 1.6;
}

img,
svg {
  display: block;
  max-width: 100%;
}

a {
  color: inherit;
  text-decoration: none;
}

button,
input,
textarea,
select {
  font: inherit;
}

button {
  border: 0;
  background: transparent;
  cursor: pointer;
}

::selection {
  background: rgba(255, 74, 162, 0.22);
}

.page-shell {
  overflow: clip;
}

.container {
  width: min(calc(var(--content) + (var(--gutter) * 2)), 100%);
  margin-inline: auto;
  padding-inline: var(--gutter);
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 40;
  backdrop-filter: blur(16px);
  background: rgba(5, 9, 20, 0.76);
  border-bottom: 1px solid rgba(255, 255, 255, 0.08);
}

.site-header__inner {
  min-height: var(--header-height);
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 18px;
}

.brand {
  display: inline-flex;
  align-items: center;
  min-width: 0;
  flex: 0 0 auto;
}

.brand__wordmark {
  width: auto;
  height: clamp(34px, 4.2vw, 42px);
  max-width: 100%;
  object-fit: contain;
}

.site-nav {
  display: flex;
  align-items: center;
  gap: 24px;
}

.site-nav a {
  color: var(--white-soft);
  font-size: 0.95rem;
  transition: color var(--ease);
}

.site-nav a:hover,
.site-nav a:focus-visible {
  color: #fff;
}

.nav-toggle {
  display: none;
  width: 48px;
  height: 48px;
  border-radius: 14px;
  border: 1px solid rgba(255, 255, 255, 0.14);
  align-items: center;
  justify-content: center;
  flex-direction: column;
  gap: 5px;
  color: #fff;
}

.nav-toggle span {
  width: 18px;
  height: 2px;
  border-radius: 999px;
  background: currentColor;
  transition: transform var(--ease), opacity var(--ease);
}

.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 52px;
  padding: 0 22px;
  border-radius: 999px;
  border: 1px solid transparent;
  font-weight: 700;
  font-size: 0.96rem;
  line-height: 1;
  transition: transform var(--ease), box-shadow var(--ease), background-color var(--ease), color var(--ease), border-color var(--ease);
}

.button:hover,
.button:focus-visible {
  transform: translateY(-2px);
}

.button--primary {
  color: #fff;
  background: linear-gradient(135deg, var(--magenta), var(--orange));
  box-shadow: 0 16px 40px rgba(255, 92, 120, 0.26);
}

.button--ghost {
  color: var(--white-soft);
  border-color: rgba(255, 255, 255, 0.16);
  background: rgba(255, 255, 255, 0.03);
}

.button--header {
  flex-shrink: 0;
}

.hero {
  position: relative;
  min-height: calc(100svh - var(--header-height));
  display: flex;
  align-items: center;
  padding: 32px 0 24px;
  overflow: hidden;
}

.hero--dark {
  color: var(--white-ink);
}

.hero--retail::before {
  content: "";
  position: absolute;
  inset: 0;
  background:
    linear-gradient(90deg, rgba(5, 9, 20, 0.95) 0%, rgba(5, 9, 20, 0.84) 34%, rgba(5, 9, 20, 0.56) 64%, rgba(5, 9, 20, 0.42) 100%),
    linear-gradient(180deg, rgba(5, 9, 20, 0.12), rgba(5, 9, 20, 0.34)),
    url("../images/segment-retail-distribution-v2.png");
  background-size: cover;
  background-position: 74% center;
  background-repeat: no-repeat;
}

.hero--retail .hero__grid {
  position: relative;
  z-index: 1;
  width: min(100%, 760px);
  margin-inline: auto;
  grid-template-columns: minmax(0, 1fr);
  min-height: calc(100svh - var(--header-height) - 56px);
}

.hero--retail .hero__copy {
  max-width: 100%;
  justify-items: center;
  text-align: center;
}

.hero--retail h1 {
  max-width: 9.6ch;
  font-size: clamp(2.45rem, 5vw, 4.6rem);
  margin-inline: auto;
}

.hero--retail .hero__lead {
  max-width: 35ch;
  margin-inline: auto;
}

.hero--retail .hero__actions {
  margin: 24px 0 0;
  justify-content: center;
}

.hero__grid {
  width: 100%;
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(360px, 0.95fr);
  gap: 30px;
  align-items: center;
}

.hero__copy {
  display: grid;
  align-content: center;
}

.eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 4px;
  padding: 4px 9px;
  border-radius: 999px;
  background: rgba(255, 255, 255, 0.045);
  color: var(--white-soft);
  border: 1px solid rgba(255, 255, 255, 0.075);
  font-size: 0.6rem;
  font-weight: 700;
  letter-spacing: 0.09em;
  line-height: 1;
  text-transform: uppercase;
}

.eyebrow::before {
  content: "";
  width: 4px;
  height: 4px;
  border-radius: 999px;
  background: linear-gradient(135deg, var(--magenta), var(--orange));
}

.eyebrow--light {
  background: rgba(13, 23, 51, 0.03);
  color: #5f6d8b;
  border-color: rgba(13, 23, 51, 0.06);
}

.hero h1,
.section-heading h2,
.cta-banner h2 {
  margin: 18px 0 14px;
  font-family: var(--title-font);
  font-weight: 800;
  letter-spacing: -0.05em;
  line-height: 0.96;
}

.hero h1 {
  max-width: 12ch;
  font-size: clamp(2.45rem, 5.2vw, 4.8rem);
}

.hero__lead,
.section-heading p,
.cta-banner p,
.contact-panel p,
.faq__answer p,
.problem-card p,
.campaign-card p,
.segment-card p,
.hero__microcopy,
.hero__bullets li,
.phase-card p,
.media-card__caption p,
.footer-card p,
.footer-card li {
  color: inherit;
}

.hero__lead {
  margin: 0;
  max-width: 64ch;
  color: var(--white-soft);
  font-size: clamp(1.05rem, 1.6vw, 1.22rem);
}

.hero__actions {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
  margin: 22px 0 14px;
}

.hero__microcopy {
  margin: 0;
  max-width: 60ch;
  color: rgba(198, 208, 230, 0.82);
}

.hero__bullets {
  margin: 20px 0 0;
  padding: 0;
  list-style: none;
  display: grid;
  gap: 10px;
}

.hero__bullets li,
.problem-card,
.solution-card,
.media-card,
.campaign-card,
.feature-photo,
.phase-card,
.segment-card,
.contact-panel,
.faq-item,
.cta-banner,
.footer-card {
  border-radius: var(--radius-lg);
  border: 1px solid transparent;
}

.hero__bullets li {
  padding: 12px 14px;
  background: rgba(255, 255, 255, 0.05);
  border-color: rgba(255, 255, 255, 0.08);
  color: var(--white-soft);
}

.hero__bullets li::before,
.footer-card li::before {
  content: "";
  flex: 0 0 10px;
  width: 10px;
  height: 10px;
  margin-top: 0.5em;
  border-radius: 999px;
  background: linear-gradient(135deg, var(--magenta), var(--orange));
}

.hero__visual {
  position: relative;
  min-height: 420px;
}

.hero-card {
  position: absolute;
  overflow: hidden;
  box-shadow: var(--shadow-dark);
}

.hero-card img,
.feature-photo img,
.media-card img,
.process-visual img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.hero-card--ecosystem {
  inset: 0;
  border-radius: 34px;
}

.section {
  padding: 92px 0;
}

.section--light {
  position: relative;
  color: var(--ink);
}

.section--light::before {
  content: "";
  position: absolute;
  inset: 0;
  background:
    linear-gradient(180deg, rgba(255, 255, 255, 0.98), rgba(246, 249, 253, 0.98));
  z-index: -1;
}

.section--dark {
  color: var(--white-ink);
}

.section-heading {
  max-width: 760px;
  margin-bottom: 34px;
}

.section-heading--dark p {
  color: var(--ink-soft);
}

.section-heading h2 {
  font-size: clamp(2rem, 4vw, 3.4rem);
}

.section-heading p {
  margin: 0;
  font-size: 1.04rem;
}

.section--dark .section-heading p {
  color: var(--white-soft);
}

.problem-grid,
.campaign-grid,
.segment-grid,
.footer-grid {
  display: grid;
  gap: 18px;
}

.problem-grid {
  grid-template-columns: repeat(4, minmax(0, 1fr));
}

.problem-card,
.campaign-card,
.segment-card,
.footer-card {
  padding: 24px;
}

.problem-card,
.campaign-card,
.segment-card,
.feature-photo,
.cta-banner {
  background: var(--paper);
  border-color: var(--paper-line);
  box-shadow: var(--shadow-light);
}

.problem-card__count,
.campaign-card__count {
  display: inline-grid;
  place-items: center;
  width: 42px;
  height: 42px;
  margin-bottom: 18px;
  border-radius: 14px;
  color: #fff;
  font-weight: 800;
  font-size: 0.94rem;
  background: linear-gradient(135deg, var(--magenta), var(--orange));
}

.problem-card h3,
.campaign-card h3,
.segment-card h3,
.solution-card h3,
.phase-card h3,
.faq__question span,
.contact-panel h3,
.cta-banner h2,
.footer-card h3,
.demo-roadmap__card h3 {
  margin: 0 0 10px;
}

.problem-card p,
.campaign-card p,
.segment-card p,
.section--light .section-heading p,
.cta-banner p {
  color: var(--ink-soft);
}

.problem-card h3,
.campaign-card h3,
.segment-card h3,
.service-card h3,
.solution-card h3,
.phase-card h3,
.contact-panel h3,
.cta-banner h2,
.footer-card h3,
.demo-roadmap__card h3,
.service-card__count,
.demo-banner h3,
.problem-card__count,
.campaign-card__count,
.solution-flow__count,
.phase-card__count,
.media-card__tags span,
.phase-card__tags span,
.demo-banner__step,
.demo-shell__panel,
.contact-panel__logo,
.media-card img,
.feature-photo img,
.service-photo img,
.segment-card__image,
.hero-card img {
  transition:
    transform var(--ease),
    box-shadow var(--ease),
    border-color var(--ease),
    background-color var(--ease),
    opacity var(--ease),
    filter var(--ease);
}

.solution-layout,
.campaign-layout,
.segment-layout,
.faq-layout,
.footer-grid {
  display: grid;
  gap: 20px;
}

.solution-layout {
  grid-template-columns: minmax(0, 0.95fr) minmax(0, 1.05fr);
  align-items: stretch;
}

.solution-card,
.media-card,
.phase-card,
.contact-panel,
.faq-item,
.footer-card {
  background: rgba(255, 255, 255, 0.05);
  border-color: rgba(255, 255, 255, 0.1);
  box-shadow: var(--shadow-dark);
}

.solution-card,
.contact-panel,
.footer-card {
  padding: 28px;
}

.footer-card ul {
  margin: 18px 0 0;
  padding: 0;
  list-style: none;
  display: grid;
  gap: 12px;
}

.solution-story {
  display: flex;
  flex-direction: column;
  gap: 20px;
}

.solution-story__lead {
  margin: 0;
  color: var(--white-soft);
  font-size: 1.05rem;
}

.solution-flow {
  display: grid;
  gap: 14px;
}

.solution-flow__item {
  display: grid;
  grid-template-columns: auto 1fr;
  gap: 16px;
  align-items: start;
  padding-top: 16px;
  border-top: 1px solid rgba(255, 255, 255, 0.12);
}

.solution-flow__item:first-child {
  padding-top: 0;
  border-top: 0;
}

.solution-flow__count {
  display: inline-grid;
  place-items: center;
  width: 42px;
  height: 42px;
  border-radius: 14px;
  color: #fff;
  font-weight: 800;
  font-size: 0.92rem;
  background: linear-gradient(135deg, var(--magenta), var(--orange));
}

.solution-flow__item strong {
  display: block;
  margin-bottom: 6px;
}

.solution-flow__item p {
  margin: 0;
  color: var(--white-soft);
}

.demo-banner,
.demo-shell,
.demo-roadmap__card {
  border-radius: var(--radius-lg);
  border: 1px solid transparent;
}

.service-layout {
  display: grid;
  grid-template-columns: minmax(0, 1.2fr) minmax(300px, 0.8fr);
  gap: 20px;
  align-items: stretch;
}

.service-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 18px;
}

.service-card,
.service-note {
  padding: 24px;
  border-radius: var(--radius-lg);
  border: 1px solid transparent;
  background: var(--paper);
  border-color: var(--paper-line);
  box-shadow: var(--shadow-light);
}

.service-card h3,
.service-note strong,
.service-photo__caption strong,
.demo-banner h3 {
  margin: 18px 0 14px;
  font-family: var(--title-font);
  font-weight: 800;
  letter-spacing: -0.04em;
  line-height: 1;
}

.service-card h3 {
  margin: 0 0 10px;
}

.service-card__count {
  display: inline-grid;
  place-items: center;
  width: 42px;
  height: 42px;
  margin-bottom: 18px;
  border-radius: 14px;
  color: #fff;
  font-weight: 800;
  font-size: 0.94rem;
  background: linear-gradient(135deg, var(--magenta), var(--orange));
}

.service-card p,
.service-note p {
  margin: 0;
  color: var(--ink-soft);
}

.service-note {
  display: grid;
  align-content: center;
  background: linear-gradient(145deg, rgba(13, 23, 51, 0.94), rgba(29, 43, 84, 0.94));
  border-color: rgba(13, 23, 51, 0.12);
  box-shadow: var(--shadow-light);
}

.service-note strong {
  margin: 0 0 10px;
  color: #fff;
}

.service-note p {
  color: var(--white-soft);
}

.service-photo {
  position: relative;
  display: flex;
  flex-direction: column;
  overflow: hidden;
  min-height: 100%;
}

.service-photo img {
  aspect-ratio: 16 / 13;
  object-position: center top;
}

.service-photo__caption {
  padding: 22px 24px;
}

.service-photo__caption strong {
  display: block;
  margin: 0 0 8px;
  color: var(--ink);
}

.service-photo__caption p {
  margin: 0;
  color: var(--ink-soft);
}

.demo-banner__step,
.demo-shell__panel {
  padding: 16px 18px;
  border-radius: var(--radius-md);
  background: rgba(255, 255, 255, 0.06);
  border: 1px solid rgba(255, 255, 255, 0.1);
  min-height: 0;
}

.demo-banner__step strong,
.demo-shell__panel strong {
  display: block;
  margin-bottom: 5px;
  color: #fff;
}

.demo-banner__step p,
.demo-shell__panel p {
  margin: 0;
  color: var(--white-soft);
}

.footer-card li {
  display: flex;
  align-items: flex-start;
  gap: 12px;
  color: var(--white-soft);
}

.media-card {
  overflow: hidden;
}

.media-card img {
  aspect-ratio: 16 / 11;
}

.media-card__caption {
  padding: 22px 24px;
}

.media-card__caption--stacked {
  display: flex;
  flex-direction: column;
  gap: 14px;
}

.media-card__caption strong {
  display: block;
  margin-bottom: 8px;
}

.media-card__caption--stacked strong {
  margin-bottom: 0;
}

.media-card__caption p {
  margin: 0;
  color: var(--white-soft);
}

.media-card__tags {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
}

.media-card__tags span {
  padding: 7px 10px;
  border-radius: 999px;
  border: 1px solid rgba(255, 255, 255, 0.12);
  background: rgba(255, 255, 255, 0.06);
  color: #fff;
  font-size: 0.8rem;
  line-height: 1;
}

.campaign-layout {
  grid-template-columns: minmax(0, 1.2fr) minmax(300px, 0.8fr);
  align-items: stretch;
}

.campaign-grid {
  grid-template-columns: repeat(2, minmax(0, 1fr));
}

.feature-photo {
  display: flex;
  overflow: hidden;
  min-height: 100%;
}

.feature-photo img {
  width: 100%;
  height: 100%;
  aspect-ratio: 4 / 5;
  object-position: center;
}

.demo-banner {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(280px, 0.82fr);
  gap: 24px;
  margin-top: 28px;
  padding: 32px;
  color: var(--white-ink);
  background:
    radial-gradient(circle at top right, rgba(255, 74, 162, 0.18), transparent 30%),
    linear-gradient(145deg, rgba(8, 16, 34, 0.98), rgba(17, 28, 61, 0.96));
  border-color: rgba(255, 255, 255, 0.08);
  box-shadow: var(--shadow-dark);
}

.demo-banner h3 {
  font-size: clamp(1.7rem, 3vw, 2.35rem);
}

.demo-banner__copy p {
  margin: 0;
  color: var(--white-soft);
}

.demo-banner__actions {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 12px;
  margin-top: 22px;
}

.demo-banner__note {
  color: rgba(198, 208, 230, 0.82);
  font-size: 0.95rem;
}

.demo-banner__preview {
  display: grid;
  gap: 12px;
  align-content: center;
}

.demo-banner__step.is-active {
  background: linear-gradient(135deg, rgba(255, 74, 162, 0.18), rgba(255, 138, 42, 0.18));
  border-color: rgba(255, 255, 255, 0.16);
}

.process-phases {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 18px;
  align-items: stretch;
}

.phase-card {
  position: relative;
  overflow: hidden;
  display: flex;
  flex-direction: column;
  height: 100%;
  min-height: 260px;
  padding: 24px;
  background:
    radial-gradient(circle at bottom right, rgba(139, 92, 246, 0.12), transparent 34%),
    rgba(255, 255, 255, 0.05);
}

.phase-card:nth-child(even) {
  margin-top: 0;
}

.phase-card__meta {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 10px;
  margin-bottom: 16px;
}

.phase-card__count {
  display: inline-grid;
  place-items: center;
  min-width: 68px;
  height: 34px;
  padding: 0 12px;
  border-radius: 14px;
  color: #fff;
  font-size: 0.74rem;
  font-weight: 800;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  background: linear-gradient(135deg, var(--magenta), var(--orange));
}

.phase-card__label {
  color: rgba(198, 208, 230, 0.78);
  font-size: 0.82rem;
}

.phase-card h3 {
  max-width: none;
  min-height: 2.5em;
  line-height: 1.15;
  text-wrap: balance;
}

.phase-card p {
  margin: 0;
  color: var(--white-soft);
}

.phase-card__tags {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  margin-top: auto;
  padding-top: 18px;
}

.phase-card__tags span {
  padding: 7px 10px;
  border-radius: 999px;
  border: 1px solid rgba(255, 255, 255, 0.12);
  background: rgba(255, 255, 255, 0.06);
  color: #fff;
  font-size: 0.8rem;
  line-height: 1;
}

.segment-grid {
  grid-template-columns: repeat(3, minmax(0, 1fr));
}

.segment-card {
  overflow: hidden;
  padding: 0;
}

.segment-card__image {
  width: 100%;
  aspect-ratio: 16 / 10;
  object-fit: cover;
}

.segment-card__body {
  padding: 22px 22px 24px;
}

.segment-card__body p {
  margin: 0;
  color: var(--ink-soft);
}

.faq-layout {
  grid-template-columns: minmax(300px, 0.74fr) minmax(0, 1.26fr);
  align-items: start;
}

.contact-panel {
  position: sticky;
  top: calc(var(--header-height) + 24px);
  align-self: start;
  background:
    linear-gradient(150deg, rgba(255, 74, 162, 0.12), rgba(255, 138, 42, 0.06)),
    rgba(255, 255, 255, 0.05);
}

.contact-panel.motion-card {
  transform: none;
  animation: none;
  will-change: auto;
}

.contact-panel__logo {
  width: 88px;
  margin-bottom: 18px;
  padding: 8px;
  border-radius: 24px;
  background: rgba(255, 255, 255, 0.94);
}

.contact-panel p {
  margin: 0;
  color: var(--white-soft);
}

.contact-panel .button {
  width: 100%;
  margin-top: 22px;
}

.faq-list {
  display: grid;
  gap: 14px;
}

.faq__question {
  width: 100%;
  padding: 20px 22px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 18px;
  color: #fff;
  text-align: left;
}

.faq__icon {
  position: relative;
  width: 32px;
  height: 32px;
  border-radius: 12px;
  display: grid;
  place-items: center;
  background: rgba(255, 255, 255, 0.06);
}

.faq__icon::before,
.faq__icon::after {
  content: "";
  position: absolute;
  width: 12px;
  height: 2px;
  border-radius: 999px;
  background: currentColor;
}

.faq__icon::after {
  transform: rotate(90deg);
}

.faq-item.is-open .faq__icon {
  transform: rotate(45deg);
  transition: transform var(--ease), background-color var(--ease);
}

.faq__answer {
  max-height: 0;
  overflow: hidden;
  transition: max-height var(--ease);
}

.faq__answer-inner {
  padding: 0 22px 22px;
}

.faq__answer p {
  margin: 0;
  color: var(--white-soft);
}

.section--cta {
  padding-top: 24px;
}

.cta-banner {
  display: grid;
  grid-template-columns: minmax(0, 1fr) auto;
  gap: 20px;
  align-items: center;
  padding: 32px;
}

.cta-banner h2 {
  color: var(--ink);
  font-size: clamp(2rem, 3.5vw, 3rem);
}

.cta-banner__copy p:last-child {
  margin-top: 10px;
}

.demo-shell {
  position: absolute;
  inset: 0;
  display: flex;
  flex-direction: column;
  gap: 18px;
  padding: 28px;
  color: var(--white-ink);
  background:
    radial-gradient(circle at top right, rgba(255, 74, 162, 0.18), transparent 32%),
    linear-gradient(150deg, rgba(8, 16, 34, 0.99), rgba(17, 28, 61, 0.96));
  border-color: rgba(255, 255, 255, 0.1);
  box-shadow: var(--shadow-dark);
}

.demo-shell__header,
.demo-shell__footer {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 12px;
}

.demo-shell__header {
  color: rgba(198, 208, 230, 0.84);
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.demo-shell__badge,
.demo-shell__status {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 32px;
  padding: 0 12px;
  border-radius: 999px;
  background: rgba(255, 255, 255, 0.07);
  border: 1px solid rgba(255, 255, 255, 0.1);
  font-size: 0.76rem;
}

.demo-shell__grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 14px;
}

.demo-shell__footer {
  margin-top: auto;
  color: var(--white-soft);
}

.demo-shell__footer p {
  margin: 0;
  max-width: 30ch;
}

.demo-roadmap {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 18px;
}

.demo-roadmap__card {
  padding: 24px;
  background: var(--paper);
  border-color: var(--paper-line);
  box-shadow: var(--shadow-light);
}

.demo-roadmap__count {
  display: inline-grid;
  place-items: center;
  width: 42px;
  height: 42px;
  margin-bottom: 18px;
  border-radius: 14px;
  color: #fff;
  font-weight: 800;
  font-size: 0.94rem;
  background: linear-gradient(135deg, var(--magenta), var(--orange));
}

.demo-roadmap__card h3 {
  margin: 0 0 10px;
}

.demo-roadmap__card p {
  margin: 0;
  color: var(--ink-soft);
}

.site-footer {
  padding: 8px 0 40px;
  color: var(--white-ink);
}

.site-footer__inner {
  display: flex;
  align-items: center;
  justify-content: center;
}

.site-footer__logo {
  display: block;
  width: auto;
  height: clamp(56px, 5.2vw, 72px);
  max-width: 100%;
  margin: 0 auto;
  object-fit: contain;
}

.footer-card p,
.footer-card li,
.footer-card a {
  color: var(--white-soft);
}

.footer-card ul {
  margin: 14px 0 0;
  padding: 0;
  list-style: none;
  display: grid;
  gap: 12px;
}

.footer-card li {
  display: flex;
  align-items: flex-start;
  gap: 12px;
}

.footer-bottom {
  width: min(calc(var(--content) + (var(--gutter) * 2)), 100%);
  margin: 20px auto 0;
  padding-inline: var(--gutter);
  padding-top: 22px;
  border-top: 1px solid rgba(255, 255, 255, 0.08);
  display: flex;
  justify-content: space-between;
  gap: 12px;
  color: var(--white-soft);
  font-size: 0.88rem;
}

.whatsapp-float {
  position: fixed;
  right: var(--gutter);
  bottom: 18px;
  z-index: 60;
  display: inline-grid;
  place-items: center;
  width: 68px;
  height: 68px;
  border-radius: 999px;
  background: #25d366;
  color: #fff;
  box-shadow: 0 18px 36px rgba(16, 115, 51, 0.35);
  transition: transform var(--ease), box-shadow var(--ease);
  animation: pulseWhatsapp 2.4s ease-out infinite;
}

.whatsapp-float::before {
  content: "";
  position: absolute;
  inset: -6px;
  border-radius: inherit;
  background: rgba(37, 211, 102, 0.28);
  z-index: -1;
  animation: pulseWhatsappRing 2.4s ease-out infinite;
}

.whatsapp-float:hover,
.whatsapp-float:focus-visible {
  transform: translateY(-2px);
  box-shadow: 0 22px 42px rgba(16, 115, 51, 0.42);
}

.whatsapp-float__icon {
  width: 52px;
  height: 52px;
  flex: 0 0 52px;
  display: grid;
  place-items: center;
  border-radius: 999px;
  background: rgba(255, 255, 255, 0.16);
}

.whatsapp-float__icon svg {
  width: 29px;
  fill: currentColor;
}

@keyframes pulseWhatsapp {
  0%, 100% {
    transform: scale(1);
  }

  50% {
    transform: scale(1.06);
  }
}

@keyframes pulseWhatsappRing {
  0% {
    opacity: 0.5;
    transform: scale(0.96);
  }

  70% {
    opacity: 0;
    transform: scale(1.18);
  }

  100% {
    opacity: 0;
    transform: scale(1.18);
  }
}

.motion-card {
  position: relative;
  isolation: isolate;
  overflow: hidden;
  --pointer-x: 50%;
  --pointer-y: 50%;
  transform: translate3d(0, 0, 0);
  transition:
    transform 420ms cubic-bezier(.2,.8,.2,1),
    box-shadow 420ms cubic-bezier(.2,.8,.2,1),
    border-color 420ms cubic-bezier(.2,.8,.2,1),
    background-color 420ms cubic-bezier(.2,.8,.2,1);
  animation: floatCard 6.5s ease-in-out infinite;
  will-change: transform;
}

.motion-card::before,
.motion-card::after {
  content: "";
  position: absolute;
  inset: 0;
  pointer-events: none;
  opacity: 0;
  transition: opacity 420ms cubic-bezier(.2,.8,.2,1), transform 420ms cubic-bezier(.2,.8,.2,1);
}

.motion-card::before {
  z-index: 0;
  background:
    radial-gradient(circle at var(--pointer-x) var(--pointer-y), rgba(255, 255, 255, 0.18), transparent 22%),
    radial-gradient(circle at calc(var(--pointer-x) + 8%) calc(var(--pointer-y) + 10%), rgba(255, 74, 162, 0.14), transparent 26%),
    radial-gradient(circle at calc(var(--pointer-x) - 12%) calc(var(--pointer-y) - 8%), rgba(255, 138, 42, 0.12), transparent 24%);
}

.motion-card::after {
  z-index: 0;
  inset: 1px;
  border-radius: inherit;
  border: 1px solid rgba(255, 255, 255, 0.18);
  background: linear-gradient(135deg, rgba(255, 255, 255, 0.06), transparent 42%, rgba(255, 255, 255, 0.04));
  transform: scale(0.985);
}

.motion-card > * {
  position: relative;
  z-index: 1;
}

.motion-card:hover,
.motion-card:focus-within {
  animation-play-state: paused;
  box-shadow:
    0 28px 64px rgba(1, 5, 19, 0.34),
    0 0 0 1px rgba(255, 255, 255, 0.08);
}

.motion-card:hover::before,
.motion-card:hover::after,
.motion-card:focus-within::before,
.motion-card:focus-within::after {
  opacity: 1;
}

.motion-card:hover::after,
.motion-card:focus-within::after {
  transform: scale(1);
}

.motion-card:hover h3,
.motion-card:hover h2,
.motion-card:focus-within h3,
.motion-card:focus-within h2 {
  transform: translateY(-2px);
}

.motion-card:hover .problem-card__count,
.motion-card:hover .campaign-card__count,
.motion-card:hover .service-card__count,
.motion-card:hover .solution-flow__count,
.motion-card:hover .phase-card__count,
.motion-card:focus-within .problem-card__count,
.motion-card:focus-within .campaign-card__count,
.motion-card:focus-within .service-card__count,
.motion-card:focus-within .solution-flow__count,
.motion-card:focus-within .phase-card__count {
  transform: translateY(-3px) scale(1.08);
  box-shadow: 0 14px 28px rgba(255, 92, 120, 0.28);
}

.motion-card:hover .media-card__tags span,
.motion-card:hover .phase-card__tags span,
.motion-card:hover .demo-banner__step,
.motion-card:hover .demo-shell__panel,
.motion-card:focus-within .media-card__tags span,
.motion-card:focus-within .phase-card__tags span,
.motion-card:focus-within .demo-banner__step,
.motion-card:focus-within .demo-shell__panel {
  transform: translateY(-2px);
  border-color: rgba(255, 255, 255, 0.2);
  background: rgba(255, 255, 255, 0.1);
}

.motion-card:hover .contact-panel__logo,
.motion-card:focus-within .contact-panel__logo {
  transform: translateY(-3px) scale(1.04);
  box-shadow: 0 16px 32px rgba(5, 9, 20, 0.24);
}

.motion-card:hover .media-card img,
.motion-card:hover .feature-photo img,
.motion-card:hover .service-photo img,
.motion-card:hover .segment-card__image,
.motion-card:hover .hero-card img,
.motion-card:focus-within .media-card img,
.motion-card:focus-within .feature-photo img,
.motion-card:focus-within .service-photo img,
.motion-card:focus-within .segment-card__image,
.motion-card:focus-within .hero-card img {
  transform: scale(1.04);
  filter: saturate(1.06) contrast(1.03);
}

.reveal {
  opacity: 0;
  transform: translateY(18px);
  transition: opacity 600ms ease, transform 600ms ease;
}

.reveal.is-visible {
  opacity: 1;
  transform: translateY(0);
}

@keyframes floatCard {
  0%, 100% { transform: translateY(0); }
  50% { transform: translateY(-6px); }
}

.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  border: 0;
}

a:focus-visible,
button:focus-visible {
  outline: 2px solid rgba(255, 138, 42, 0.92);
  outline-offset: 3px;
}

@media (max-width: 1180px) {
  .problem-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .segment-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
}

@media (max-width: 1024px) {
  :root {
    --header-height: 78px;
  }

  .site-header__inner {
    min-height: 78px;
  }

  .brand__wordmark {
    height: 36px;
  }

  .nav-toggle {
    display: inline-flex;
  }

  .site-nav {
    position: absolute;
    top: calc(100% + 10px);
    left: var(--gutter);
    right: var(--gutter);
    display: grid;
    gap: 8px;
    padding: 14px;
    border-radius: 22px;
    background: rgba(9, 14, 30, 0.97);
    border: 1px solid rgba(255, 255, 255, 0.08);
    box-shadow: 0 20px 46px rgba(1, 4, 15, 0.36);
    opacity: 0;
    pointer-events: none;
    transform: translateY(-8px) scale(0.98);
    transform-origin: top;
    transition: opacity var(--ease), transform var(--ease);
  }

  .site-header.is-menu-open .site-nav {
    opacity: 1;
    pointer-events: auto;
    transform: translateY(0) scale(1);
  }

  .site-nav a {
    padding: 12px 14px;
    border-radius: 14px;
    background: rgba(255, 255, 255, 0.03);
  }

  .site-header.is-menu-open .nav-toggle span:nth-child(1) {
    transform: translateY(7px) rotate(45deg);
  }

  .site-header.is-menu-open .nav-toggle span:nth-child(2) {
    opacity: 0;
  }

  .site-header.is-menu-open .nav-toggle span:nth-child(3) {
    transform: translateY(-7px) rotate(-45deg);
  }

  .button--header {
    display: none;
  }

  .hero__grid,
  .solution-layout,
  .campaign-layout,
  .service-layout,
  .segment-layout,
  .faq-layout,
  .footer-grid,
  .cta-banner,
  .demo-banner {
    grid-template-columns: 1fr;
  }

  .hero {
    padding: 22px 0 20px;
  }

  .hero__grid {
    gap: 22px;
  }

  .hero--retail::before {
    background-position: 78% center;
  }

  .hero h1 {
    max-width: 11.5ch;
    font-size: clamp(2.25rem, 7.2vw, 4rem);
  }

  .hero__visual {
    min-height: auto;
    padding-top: 12px;
  }

  .hero-card {
    position: relative;
  }

  .hero-card--ecosystem {
    inset: auto;
    width: 100%;
    height: auto;
  }

  .hero-card--ecosystem img {
    aspect-ratio: 16 / 10;
    max-height: 260px;
  }

  .feature-photo img {
    aspect-ratio: 16 / 10;
  }

  .demo-shell {
    position: relative;
    inset: auto;
    min-height: 360px;
  }

  .contact-panel {
    position: static;
  }

  .service-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .footer-bottom {
    flex-direction: column;
  }

  .process-phases {
    grid-template-columns: 1fr;
  }

  .phase-card:nth-child(even) {
    margin-top: 0;
  }
}

@media (max-width: 760px) {
  .hero {
    min-height: calc(100svh - var(--header-height));
    padding: 16px 0 18px;
  }

  .hero--retail::before {
    background:
      linear-gradient(180deg, rgba(5, 9, 20, 0.86) 0%, rgba(5, 9, 20, 0.7) 46%, rgba(5, 9, 20, 0.78) 100%),
      url("../images/segment-retail-distribution-v2.png");
    background-size: cover;
    background-position: 76% center;
    background-repeat: no-repeat;
  }

  .hero h1 {
    max-width: 10.6ch;
    margin: 14px 0 10px;
    font-size: clamp(1.95rem, 9.8vw, 3.15rem);
    line-height: 0.92;
  }

  .hero--retail h1 {
    max-width: 8.8ch;
  }

  .hero__lead {
    font-size: 0.98rem;
  }

  .hero__actions {
    margin: 18px 0 12px;
  }

  .hero__microcopy {
    font-size: 0.95rem;
  }

  .hero__bullets {
    display: none;
  }

  .problem-grid,
  .campaign-grid,
  .service-grid,
  .segment-grid,
  .demo-roadmap,
  .demo-shell__grid {
    grid-template-columns: 1fr;
  }

  .hero__actions {
    flex-direction: column;
    align-items: stretch;
  }

  .hero__actions .button,
  .cta-banner .button,
  .contact-panel .button {
    width: 100%;
  }

  .phase-card {
    padding: 24px 20px;
  }

  .hero-card--ecosystem img {
    max-height: 200px;
  }

  .demo-banner,
  .demo-shell {
    padding: 24px;
  }

  .demo-banner__actions {
    align-items: stretch;
  }

  .demo-banner__actions .button {
    width: 100%;
  }

  .demo-shell__header,
  .demo-shell__footer {
    flex-direction: column;
    align-items: flex-start;
  }

  .footer-card__logo {
    height: 68px;
  }

  .cta-banner {
    padding: 26px;
  }

  .whatsapp-float {
    right: var(--gutter);
    bottom: 12px;
    width: 62px;
    height: 62px;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    animation: none !important;
    transition: none !important;
  }

  .reveal {
    opacity: 1;
    transform: none;
  }
}